Exhibitor Press Releases

First all-on-one-screen upgrade for passwords,

SMS OTPs and 2/mfa

For Immediate Release

A British startup and its revolutionary patented authentication technology Shayype have been picked by the UK Government’s Department of Science, Innovation and Technology (DSIT) to showcase on its stand at this month’s International Cyber Expo 2025 event at London’s Olympia (September 30^th and October 1^st).

Shayype offers a world first - an “all on one screen” substitute for passwords, “two-step verification codes” (sent via SMS) and multi factor authentication - via a single neat solution that allows users to securely extract one-time passcodes (OTPs) for each login/authorisation from numbered on-screen grid displays, which can be securely transmitted.

It works with or without an additional device such as a phone, meaning users can keep connected if their phones are lost or broken - but can also be used in a “conventional” 2FA set-up to fully comply with existing regulations if required. It can also act as a back-up for biometric authentication systems, enabling them to go on working even if readers fail or aren’t available.

Users set up secret patterns when registering in much the same way passwords are created, except that the core secret is never exposed in use, and codes are not sent as “plain text”.

Shayype’s local MP Sam Carling said: "It’s fantastic to see Shayype, as a local North West Cambridgeshire business, recognised on the national stage for developing such forward-thinking technology. Cybersecurity isn’t just a technical issue - it underpins trust in our economy and the safety of people’s everyday lives.

“When I first met Shayype, it was clear that they’re bringing forward exactly the kind of innovation we need to see more of: solutions built here in the UK that can make a real difference globally, and bring investment from around the world right here to benefit North West Cambridgeshire and Peterborough. I’m looking forward to continuing to support them to grow and contribute to both our local and national economies."

President and Founder of Cambridgeshire-based Shayype Solutions Ltd, Jonathan Craymer added: “The fact that DSIT has had the vision to choose us to showcase this new technology, speaks volumes about the Government’s enthusiasm for strategic innovation, and its desire to tackle the problem of digital identity which continues to blight both the digital and real worlds.

“The tech giants have done a great job creating the online world, but have completely dropped the ball when it comes to providing a secure, easy to use way for all of us to prove who we are, which attackers can’t capture and then reuse - as they can with passwords, biometric information, personal data or devices.

“It’s also ridiculous to assume our mobiles will always be to hand, whenever we need to authenticate. As we all know, they get stolen, break, lose charge or won’t connect. That’s why an extra ingredient that works when all else fails is so vital.”

Fellow director John Bullard said: “In today’s hyperconnected world where digital transformation shapes economies, industries, and individual lives, the need for robust, user-friendly cybersecurity has never been greater.

“Shayype represents a breakthrough in authentication technology, poised to fundamentally re-model the global cyber landscape - making digital spaces safer, more accessible and resilient for everyone. I believe this new ingredient technology, underpinned by our long-established bedrock of common law, could help make the UK a forerunner of much-needed digital trust, in the same way Greenwich became the centre for global navigation.”

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More information from Shayype Solutions Ltd 07770 875659

Shayype will be located on the DSIT pavilion at pod Q60/7 at the International Cyber Expo 2025 International Cyber Expo | 30 Sept - 1 Oct 2025.

www.shayype.com jcraymer@shayype.com

Shayype Solutions Ltd, Allia Future Business Centre, London Road, Peterborough,
Cambridgeshire, PE2 8AN, UK.

Registered Office Allia Future Business Centre, London Road, Peterborough, PE2 8AN, UK.

Company Registration Number 15025170. Registered in England and Wales.